Why Glencoyne
We Get E-commerce
Whether you’re D2C, wholesale, or marketplace-heavy, we track the real drivers: inventory, shipping, and paid media. Scale with confidence.
Industry Expertise
We understand e-commerce companies often have complex logistics, inventory requirements, and fast-moving metrics.
Contribution Margin
SKU-level P&L with shipping, discounts, promos, and ad spend correctly attributed.
Cash Cycle
Forecast inventory buys, supplier terms, and payout lags to protect cash.
Investor Metrics
Cohorts, LTV/CAC, and payback measured the way that helps you secure further investment.
Revenue & Returns
Refunds, chargebacks, vouchers, and marketplace fees recognized correctly.
Not every E-commerce business is the same
D2C vs Marketplace
Different fee structures, payouts, and return policies—our mapping keeps margin truth intact.
Inventory vs Dropship
Whether you own stock, use a 3PL, or dropship, we reconcile COGS, landed cost, and cash cycle cleanly.
Curious How We Support Startups Like Yours?
We bring deep, hands-on experience across a range of technology enabled industries. Contact us to discuss.
Simple, Transparent Pricing
We keep things simple — most of our work is delivered as fixed-fee projects with clear statements of work and no surprises.
Consulting
Ideal for one-off support, strategic advice, or defined projects that give founders and generalist operators the clarity and systems they need to move faster.
Typical Projects:
Budget Building
Board and Investor Reporting
Financial Analysis
Runway Planning
Finance Tech Stack and Process Design
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Embedded Finance
Coming Soon
We embed a full-stack finance function into your team all under one fixed monthly fee. We plug in a complete finance team to handle everything.
Including:
Bookkeeping
Billing and Accounts Payable
Budgeting and Forecasting
Monthly Management Accounts and Investor Reporting
Co-ordinating with your tax advisors
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