Why Glencoyne

We Get E-commerce

Whether you’re D2C, wholesale, or marketplace-heavy, we track the real drivers: inventory, shipping, and paid media. Scale with confidence.

Industry Expertise

We understand e-commerce companies often have complex logistics, inventory requirements, and fast-moving metrics.

Contribution Margin

SKU-level P&L with shipping, discounts, promos, and ad spend correctly attributed.

Cash Cycle

Forecast inventory buys, supplier terms, and payout lags to protect cash.

Investor Metrics

Cohorts, LTV/CAC, and payback measured the way that helps you secure further investment.

Revenue & Returns

Refunds, chargebacks, vouchers, and marketplace fees recognized correctly.

Not every E-commerce business is the same

D2C vs Marketplace

Different fee structures, payouts, and return policies—our mapping keeps margin truth intact.

Inventory vs Dropship

Whether you own stock, use a 3PL, or dropship, we reconcile COGS, landed cost, and cash cycle cleanly.

Curious How We Support Startups Like Yours?

We bring deep, hands-on experience across a range of technology enabled industries.
Learn more

From Our Blog

Financial Planning for Entrepreneurs: A Success Blueprint

Running a business requires careful financial planning. Discover the key steps to managing your business finances.

The Impact of Global Events on Your Finances

Global events can have a significant impact on your finances. Learn how to navigate economic uncertainty.

How to Reduce Debt and Improve Your Credit Score

Struggling with debt? Our practical tips on debt reduction and credit score improvement will help you take control.

Understanding Cryptocurrency: What You Need to Know

Cryptocurrency continues to make headlines, but what does it mean for your finances? Get a clear understanding of the risks

Top Investment Strategies for Long-Term Growth

Discover the best investment strategies to build and sustain your wealth over time. From stocks to bonds.

The Ultimate Guide to Budgeting in 2024

Master the art of budgeting with our comprehensive guide. Learn how to create a budget that works for you, optimize your spending, and achieve your financial goals this year.

Simple, Transparent Pricing

We keep things simple — most of our work is delivered as fixed-fee projects with clear statements of work and no surprises.

Consulting

Ideal for one-off support, strategic advice, or defined projects that give founders and generalist operators the clarity and systems they need to move faster.
Typical Projects:
Budget Building
Board and Investor Reporting
Financial Analysis
Runway Planning
Finance Tech Stack and Process Design
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Embedded Finance

Coming Soon
We embed a full-stack finance function into your team all under one fixed monthly fee. We plug in a complete finance team to handle everything.
Including:
Bookkeeping
Billing and Accounts Payable
Budgeting and Forecasting
Monthly Management Accounts and Investor Reporting
Co-ordinating with your tax advisors
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